JEAHIL Journal issue – marketing and impact of medical libraries

The December issue of the Journal of European Association of Health Information and Libraries focused on marketing and impact – JEAHIL 2015 11(4)

It includes an article by me about creating meaningful value propositions for you and your libraries.

Contents:
• Marketing and impact: it’s a challenge, but we can show we make a difference – M. Wake 5
• Revealing your value through meaningful messages – M. Dunne 6
• A logic model approach: understanding the impact of local Macmillan cancer information and support services in the UK – R. Carlyle 11
• “E-Day” in Bern: promoting e-resources through an all-day event – M.F. Schaffer, G. Bissels and F. Eberle 15
• The impact of the clinical librarian: a review T. Roper 19
• Impactful librarians: identifying opportunities to increase your impact – S. Kirtley 23
• Using library impact data to inform student marketing campaigns – G. Stone, A. Sharman and K. McGuinn 29

Mary

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